Sony BRAVIA XR A90K 42″ HDR 4K UHD OLED TV

Take vision and sound to the next level with the Cognitive Processor XR. This processor reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast, and beautifully vivid colors.

Pairing an OLED panel with XR OLED Contrast Pro technology, this TV boosts color and contrast in bright areas so you can enjoy both pure blacks and peak brightness. Combined with the Cognitive Processor XR, it enhances pictures the same way your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.

Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience. A center woofer boosts bass for truly immersive cinematic sound at home.

With hands-free voice control built into the Google TV OS, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “Hey Google, what should I watch?”. Even get answers on-screen, control smart home devices, and more.

The BRAVIA XR TV is designed for immersive experiences with the environment in mind. Sony is committed to using less new plastic in their TVs and packaging. The A90K uses Sony-developed SORPLAS with a recycle rate of up to 85% in its rear cover. The backlight control technologies and sensors not only deliver high picture quality but also reduce power consumption.

• Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes.
• Power Saving Mode helps save energy by adjusting the display brightness.
• Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full standby mode, so audio can still be enjoyed.

XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes the Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

Powered by the Cognitive Processor XR, XR Triluminos Pro enables the A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with the wide color gamut panel and human-centric processor, it can detect color from saturation, hue, and brightness to deliver natural shades in every detail.

With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Powered by the Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Watching TV from the sides is now as satisfying as from the center. The self-illuminating OLED panel keeps colors consistent and true, wherever you’re watching.

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV’s speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. BRAVIA XR TVs are also compatible with Dolby Atmos.

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it, and enhances its clarity.

With Auto Low Latency Mode, the TV recognizes when a console is connected and powered on and automatically switches to Low Latency mode. You’ll enjoy smoother, more responsive gameplay, which is vital for fast-moving, high-intensity games.

Sit back and enjoy an enthralling viewing experience. Sony’s unique ambient optimization technology with a light sensor automatically adjusts picture and sound to your environment.

Easily access all your favorite content and services hands-free. See over 700,000 movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

Discover new movies and shows from across your subscriptions and content available to you. There’s even a special Kids Profile that helps you guide children to age-appropriate content so they’re never watching something they shouldn’t be. Set favorite kid themes, limit how long they can watch TV, and even set bedtimes.

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more with compatible devices – just ask Google.

The included remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand, too.

The compact A90K with immersive OLED picture and sound powered by the Cognitive Processor XR makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you’re sure to enjoy a thrilling gaming experience.

With HDMI 2.1, you get up to 120 fps framerates on compatible games, giving you the advantage in shooting, sports, and high-performance games. Enjoy ultra-smooth gaming with an 8.5 ms input lag and dedicated Game Mode.

Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay 2.

Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say, “Hey Google, find my remote,” or press the button on the side of the TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.

Designed with a flush surface featuring lower buttons and a special polyurethane coating, the remote is easy to wipe and keep clean.

With a range of technologies that preserve the creators’ intent, including an enhanced array of Creator Calibrated Modes, plus support for IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the directors’ imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Enjoy Netflix content in studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of the TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Connect the BRAVIA XR TV to the optional BRAVIA CAM for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. Audio is clearer with picture brightness tailored to your viewing environment. BRAVIA CAM optimization is a planned addition via a future firmware update.

With Variable Refresh Rate technology, the TV avoids stuttering delays and screen tearing. The TV dynamically adjusts the display’s refresh rate to match the variable frame rates of the gaming device for smoother gameplay. VRR is a planned addition via a future firmware update.

When you connect a BRAVIA XR TV to a compatible Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

All your connected devices can be controlled with the smart remote. One-button access to video on demand services brings shows and movies into your room in seconds.

The minimalist One Slate design with its metal flush surface immerses you in your favorite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display. The metal bezel is extremely narrow, so your eyes naturally focus on the picture, not what’s around it.

The 2-way stand features a standard setting that focuses you on the picture and a soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.

Tailor your Dolby Atmos experience by combining the optional Sony SRS-NS7 wearable speaker with the TV for spatial surround sound. With select Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using the optional wireless transmitter WLA-NS7.